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Cygnuss Intermediações tells the story and main perspectives of the company, which was founded in 2019, in Campinas (SP)
Globally, the lingerie market is expected to register a CAGR (Compound Annual Growth Rate) of 7.79% between 2022 and 2027, according to an estimate included in the survey “Lingerie Market - Growth, trends, impact of Covid -19 and forecasts”, released by Mordor Intelligence.
The estimates are also promising for companies operating in the sector in Brazil, as women in the country have increased their spending on lingerie in recent years. According to the survey on the “Purchasing Behavior of Consumers of Women’s Intimate Fashion”, published by the institute IEMI (Market Intelligence), the average spending per purchase by Brazilian women increased by 20%, going from R$106 to R$127 per month.
Aware of this factor, Cygnuss Intermediações - a company that sells lingerie in e-commerce - entered the online underwear market in 2019. The businesswoman says that she started with an online store in the women's clothing niche with an investment of just R$1,000.
“In 2020, we reached the milestone of the first 5 thousand customers and 500 thousand in gross revenue in the midst of the Covid-19 pandemic. In 2022, we closed the year with R$ 5 million in sales and 26 thousand customers - a growth of 1000% and 21 thousand more customers, compared to 2020”, he reports.
Nogueira says that, in 2023, Cygnuss started with R$2 million in investment in imports and opened opportunities for new resellers, who can achieve income of up to 300% on revenue by working from home and without needing stock.
According to the businesswoman, when comparing Cygnuss' performance in 2022 since its inception, the growth was more than 10 times the market value and customers. She also highlights that, in addition to selling throughout Brazil from its headquarters in Campinas (SP), Cygnuss started 2023 by opening up to franchising and expects to maintain the pace of growth with a franchise network.
"In 2023, we intend to invest another 6.5 million in this market, with the idea of bringing what is already on the rise in other more developed countries. The business has a high approval rate in the market, an LTV (Lifetime Value, in the English acronym - estimate of the average customer revenue) of 50% and low CAC (Customer Acquisition Cost", he reports.
For more information, simply visit: https://cygnuss.com.br/
